Social Media Activation

Rayakan Kebebasan Iwa K

During independence day Maleo and sister companies Flock and Kokako collaborated with Tokopedia to create a social media lip-sync competition. 

The Brief

During Independence day Tokopedia needed a viral & fun social media activity that was in line with its “Rayakan Kebebasanmu” (Celebrate Your Freedom) campaign targeting the Millennials.

Our Role

Together with our production house kokako and our creative agency Flock, we revived and transformed a popular 90s hip hop song “Bebas” by Iwa K. by tweaking and changing the lyrics to talk about Tokopedia’s product superiority. Kokako then produced a music video with a call-to-action for the audience to upload their own lip-sync videos of the song via Instagram and musical.ly.

Results

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1200+

Videos Generated on IG, FB & Musical.ly
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+8.765

New Instagram Followers
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+21 mio

Impressions Generated
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621.501

Total Likes Generated